Launched LIVESTRONG.COM en Español, the Spanish-language counterpart and complement to LIVESTRONG.COM. Implemented content strategy playbook similar to eHow en Español, focused on the health, fitness and general wellness realm. Helped grow the site to 1 million unique visitors per month.
Guié la estrategia de contenido de Livestrong.com en Español, la versión hispano-hablante de Livestrong.com. Fue lanzada con un acervo de contenido de más de 10
Launched eHow en Español, the Spanish-language counterpart to eHow. Since its inception, I helped grow the site to more than 50 million unique visitors per month, 280 million page views and more than four page views per visit by leading its editorial strategy. Defined and executed on the tone of voice, content strategy, and social media presence. Programmed content to ensure timeliness, seasonality and relevance.
Assisted in the creation of a content strategy for Demand Media’s Content Channels product, which can be found on the websites of National Geographic, USA Today, Houston Chronicle, San Francisco Chronicle, Salon.com and other destinations. Understood the needs of a destination site’s audience, and used Demand Media’s proprietary Title Mining algorithms to generate titles that satisfied those needs. Created a titling vision to produce the